SEC Newgate was appointed in 2018 as the exclusive PR agency in the Middle East for the Max Mara Group brands; Max Mara, Weekend Max Mara, Sportmax and Marina Rinaldi. Appointed 2018 – to present date.
General Press office activities include securing exclusive features and updating press on collections and capsules, coordinating samples for photoshoots, communicating celebrity endorsements and social media activities with Influencers.
Results for recent projects include:
- Max Mara flagship boutique opening 2018, The Dubai Mall. Arranging 17 TV, online and print interviews with the Maramotti family and Halima Aden (the face of the project). Exclusive cover photoshoot with Elle magazine and online video with Halima Aden wearing exclusive Middle East capsule collection. 6 social media campaigns with regional Influencers. Instore event with 250 VIP’s, press and Influencers. The Campaign produced an AVE of USD $2.5 million.