Project Description


Since 2015, SEC Newgate ME has been supporting the Italian Trade Agency in its promotion of Italian firms’ globalisation at key trade and consumer events in the UAE, including:

  • Speciality Food Festival from 2015
  • Italian Luxury Interiors at Downtown Design Dubai from 2015
  • Abu Dhabi International Book Fair from 2016
  • Vicenza Oro-Dubai from 2016
  • MICAM Exhibition of the SS2017 Footwear and Fashion Trends
  • Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC) from 2017
  • DubaiAir Show from 2017
  • Dubai Boat Show from 2017


During each event, SEC Newgate ME worked on a bespoke PR campaign that was designed to: raise awareness and excitement around the participating Italian companies amongst regional trade and consumers; increase media exposure of the Italian companies amongst tier one media; provide opportunities for additional business interest in Italian companies


Recent results include:

  • WETEX and Dubai Solar Show 2022: 79 clippings, AVE of USD 431,121
  • Dubai Airshow 2021: 30 clippings, AVE of USD 119,677
  • Arab Health 2022 : 34 clippings, AVE of USD 159,718
  • GITEX: 43 clippings, AVE of USD 221,177