Elena Gramatica, Founding Partner and CEO of SEC Newgate Middle East
With a degree in Arabic at Ca’ Foscari University, Elena began her professional activities in communications and marketing management at Il Sole 24 ORE group in Milan, where she worked for ten years.
After moving to Dubai with her family in 2010 she became Account Director for the Luxury and Consumer sector at MS&L (Leo Burnett Group).
In 2013 she met Twister’s partners and founded Twister Middle East. In 2021 SEC Newgate acquired a 70 per cent stake in Twister Middle East and the Dubai-based agency was renamed SEC Newgate Middle East.
Elena leads an international team of specialists, personally overseeing professional work for clients and making a rich wealth of competences and experience available to them.
Recognized by PR Week’s Global Power Book as one of the most influencial communications strategist in the Middle East from 2021.
Daniela has been working in the communication industry since 2007. She holds a BA in Political Sciences and a Degree in PR and Corporate Communication.
Daniela built her PR skills working at Burson-Marsteller, first in Milan and then in Dubai.
Having worked in the UAE for over 12 years, Daniela has a deep knowledge of the local culture and media industry. She has led successful PR campaigns across several industries and has managed projects for several Italian Governmental Institutions in the UAE.
A long-term resident of the Middle East, Katja has spent 15 years in the region and invested seven years in executing high-profile communications campaigns for clients in finance and investment, education, art and culture, sports and government.
Prior to joining the SEC Newgate team, she worked at global PR firms Weber Shandwick, Portland Communications and BLJ Worldwide, where she supported the delivery of the FIFA World Cup 2022™ and several iterations of the Qatar Economic Forum, Powered by Bloomberg.
Katja completed her Bachelor in International Relations at Georgetown University and holds a Master in Human Rights from University College London. She is fluent in English, German and Croatian.
Ihab Yousef, a native of Palestine, embarked on a transformative journey in 2017 when he relocated to Dubai to pursue his professional aspirations.
With an impressive track record of over 7 years in the field of Public Relations and Communications, Ihab has demonstrated his expertise across a diverse spectrum of sectors, including the corporate, technology, automotive, healthcare, hospitality, and lifestyle industries.
Fluent in both Arabic and English, Ihab also holds a Bachelor’s degree in Public Administration.
At the age of 19, Giada left Tuscany to follow her life-long dream to attend Bocconi University in Milan, achieving a Bachelor in Economics and Management, and Master Degree in Management with Major in Made in Italy, Fashion & Luxury.
Giada’s has worked with Loro Piana, followed by L’Oréal before moving to the UAE, where she has been an integral part of Elena’s fashion and luxury team for the past 3 years.
Phasellus non ante ac dui sagittis volutpat. Curabitur a quam nisl. Nam est elit, congue et quam id, laoreet consequat erat. Aenean porta placerat efficitur. Vestibulum et dictum massa, ac finibus turpis.
By clicking "accept" you will allow the use of these cookies. For full information please visit our Cookies Policy page. Settings
_ga: this cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randomly generated number to identify unique visitors. Duration: 2 years.