The agency handled the PR For the fair’s most extensive edition to date, managing press activities in the Middle East and North Africa region over two months, which included:

• Proactive media outreach including drafting press releases, editorials and coordinating 138 interviews/written Q&As
• Managing the regional press trip for 15 media
• Organising the opening press conference, which was well attended by tier 1 media, with more than 130 attending the Press Preview Day held on March 9 and over 235 media attending across the 5 days of the fair
• Handling key partnerships
• On-ground support at the five-day fair

OUTCOME

Overall, the campaign generated media interest resulting to more than 1,500 clippings (from January to March) with an AVE of USD 5.3 million.