Project Description


SEC Newgate was appointed by Art Dubai in January 2022 as its regional PR agency for its 15th edition, which took place on 9-13 March 2022 at Madinat Jumeirah


The agency handled the PR For the fair’s most extensive edition to date, managing press activities in the Middle East and North Africa region over two months, which included:

  • Proactive media outreach including drafting press releases, editorials and coordinating 138 interviews/written Q&As
  • Managing the regional press trip for 15 media
  • Organising the opening press conference, which was well attended by tier 1 media, with more than 130 attending the Press Preview Day held on March 9 and over 235 media attending across the 5 days of the fair
  • Handling key partnerships
  • On-ground support at the five-day fair


Overall, the campaign generated media interest resulting to more than 1,500 clippings (from January to March) with an AVE of USD 5.3 million.