Project Description
HENKEL
SEC Newgate has been working with the German multinational since 2014 across various parts of their business including, Beauty Care (Schwarzkopf, Pert, Syoss & FA); Laundry & Home Care (Persil, DAC) and corporate communications. Two examples projects are included below:
FORSCHERWELT
BRIEF
Henkel Group, a multinational chemical and consumer goods company, launched a global CSR initiative to build a science lab for children: Forscherwelt (Researchers’ World). The company built a lab inside Children’s City, an establishment owned by the Dubai Municipality. SEC Newgate was appointed as the main liaison between the government and the client, to manage the launch in October 2019.
SOLUTION
- The agency’s corporate team secured the necessary permits and agreements to host various events targeting different audiences, and its consumer team for press events – having a perfect mix of skills suitable for the different nature of events.
- Organised a press conference with ribbon cutting by government officials and Henkel’s senior executives, an event for mommy bloggers, and another one dedicated to school students
- SEC Newgate managed media relations and developed all communications from speeches to editorial write-ups, as well as the event setup and catering
OUTCOME
- The inaugural event was attended by VVIPs from the local authorities, local German institutions, CEOs of German companies in the UAE
- The event generated tier 1 coverage in key media outlets in the region, reaching out to over 116 million people with a total advertising value of USD 666,289
Henkel GCC – Strategic leadership profiling and market visibility across the GCC
BRIEF
Our work spans executive positioning, media relations, content development, event support, and strategic counsel, ensuring a consistent and elevated public profile for Henkel in both the UAE and Saudi Arabia. A core focus has been increasing the visibility of Henkel’s leadership team and sector expertise across beauty, industrial, and supply chain verticals, aligning the company’s communications with its innovation-led and purpose-driven business agenda.
SOLUTION
SEC Newgate provides year-round support across corporate and brand communications, with a particular emphasis on management profiling and narrative development. We have actively positioned Henkel’s senior team in top-tier regional media, business platforms, and thought leadership opportunities – curating messaging that aligns with the company’s growth, innovation, and ESG priorities in the region.
OUTCOME
Through strategic executive profiling and targeted media engagement, SEC Newgate has helped Henkel strengthen its visibility across the GCC, deepen trust with key stakeholders, and build a credible leadership narrative that supports both business development and corporate reputation goals. The programme continues to reinforce Henkel’s position as a leading innovator and employer of choice in the region.