BRIEF

SEC Newgate ME has been the PR agency for the Swiss pioneering longevity & wellness clinic, Clinique La Prairie, since 2022. Our team has supported Clinique La Prairie’s expansion into Qatar and the UAE and ahead of its upcoming entry into KSA with the Clinique La Prairie Health Resort Amaala.

SOLUTION

• General press office activities include pitching exclusive interviews and features, updating press on new programme launches, organising press and sales events, brand initiatives and expansion launches, while also organising ‘Family Trips’ to Montreaux.
• One&Only One Za’abeel Longevity Hub Opening: Arranging interviews and meetings with CEO, Simone Gibertoni; confirming KOLS/influencer visits at the Lounge; organising an exclusive Private Dinner with 25 potential customers. Media activities on opening day, including press and influencer management, and interviews.
• Art Dubai 2023 and 2024: The agency advised the brand to participate in Art Dubai 2023 as sponsor, leveraging on the relevance of the audience of the fair and creating a Luxury Longevity Lounge for guests to experience. The successful collaboration was extended and executed the following year at Art Dubai 2024.

OUTCOME

• The Dubai Longevity Hub opening was featured in key outlets, including Condé Nast Traveller, The National, Business Traveller Middle East and Kul Al Usra with an AVE of USD 500,000 for the activities.
• To date, PR activities have resulted in an AVE of over USD 2 million.